Waxhead was born from a simple belief – humans were built to thrive in the sun.
Just like you, we loved playing outside as kids, and our best childhood memories involved warm sunshine. Now parents, we want our boys to adventure outdoors, too – exploring, making up games, feeling the ocean’s rush, and experiencing life in the sun.
But today’s world is indoors and filled with caution, trans fats, genetically modified foods, oxybenzone and lots of other scary stuff. The man-made toxins in our foods, sunscreens and clothes are the problem, not the sun.
If people had better sun defense tools, would they would seek the sunshine again? Would they choose to live outside more often, just as humans have done for thousands of years, before the junk in today’s products started getting in the way?
We started Waxhead with the idea that we needed better ways to defend ourselves in the sun. And if we had that stuff, we’d have a better life in the sun.
Our first theory was nutrition played a significant role in how skin reacted in the sun. We spent over a year researching this hypotheses in medical research and reported clinical trials. (In the process, Shannon became a certified nutrition consultant and began to help various sports teams and programs improve sun-centric nutrition for their players.) And the more we discovered, the more we knew the right nutrition, specifically high levels of the right antioxidants, absolutely reduced the negative effects of the sun.
The Energy Bars
It was true, good nutrition with a heavy load of antioxidants could help defend skin in the sun from the inside out. As a family, we ate lots of granola bars. What if we made snack bars the vehicles for the extra nutrients we needed to protect our skin? We hatched a plan and started with small, limited-production nutrient bars made with good organic foods like nuts, fruits and berries.
We tried them ourselves, and we reached out to anglers and surfers to field test our bars to see if they really could help protect you in the sun? The answer was a resounding yes, delivering the equivalent of up to 10 SPF with consistent use.
Our nutrient bars offered an “always-on” sun defense tool. But we needed sunscreen, too, and we were frustrated with the available sunscreen options.
We realized the products we’d always used, ones we’d wrongly assumed were safe, were loaded with scary chemicals that seeped into our blood streams, affected our hormones, and actually encouraged deep-tissue damage from UVA rays. Plus the toxins leached into the water, stressing or outright destroying reefs and marine life. Bad for humans and bad for the oceans.
And so we set out to create our own healthy and effective, mineral sunscreen line. The result is a handful of zinc oxide sunscreens that are the safest, most effective sunscreen you’ll find anywhere on the planet.
Waxhead is a family run business. We eat and use all our own products in the sunshine every day. Our roots run deep in Florida. As a seventh generation Floridian and mother, Kari believes whole-heartedly in the safety and ease of use of our products. As a certified nutritionist and father, Shannon tests and trusts the functional measure of our products.
And the boys? Well, when they’re not surfing, fishing or playing soccer, they help out packing samples, stacking and unstacking boxes, and every so often throw out a really cool idea like “Mom, what if we made a drink with the sun defense stuff in it?” Okay, not bad at all, and we’re working on a sports drink (without any artificial junk, by the way) to deliver sun defense nutrients just like our bars.
Waxhead stuff makes our own life in the sun better and thus, we are driven to spend more time outside. We are dedicated to offering the absolute best sun defense products, and that’s why everything we make is small-batch and handcrafted in the USA. Our products are made from the purest, highest quality, all-natural and organic ingredients. They never contain any toxins or artificial sweeteners, colors, preservatives or fillers. There’s absolutely no junk in any of our products. Every product is carefully and intelligently designed to deliver superior performance for a specific purpose. And we want to share them with you, to make your life in the sun better too.
We stand by our quality, and we care about our environment and all the places we go to enjoy the sunshine. So we donate 5% of our profits to the Coastal Conversation Association. They build artificial reefs, create fish hatcheries, and defend net bans, acting on a long term respect for what our waters mean for generations to come. After all, we want our grandchildren (and theirs) to enjoy coastal areas and thrive in the sun too.
We hope to inspire and encourage you and those you love to spend more healthy time outdoors, enjoying the sunshine. After all, we’re all better when we’re outside.
We believe humans were built to thrive in the sun. We are Waxhead. Join us.